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About Us

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Who  We Are

Today’s winning organizations need a combination of strategic insight, domain expertise, data, and technology. That is why our complements its traditional consulting excellence with solutions: technologies and specialized teams that deliver results.

When our solutions are integrated – either during or outside of consulting engagements – they make an immediate impact on business performance. Because solutions are measurable and repeatable, they allow business leaders to make rigorous, data-driven decisions on the biggest challenges facing their organizations. Through our solutions, our company combines technology, proprietary data, and extensive expertise in order to significantly improve an organization’s performance and health:

Management technology gives managers the applications they need in order to act more effectively and focus on what’s essential.

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who we are

Mission & Vision

The Salient Strategist, Inc. was launched in 2024. 

Mission: Our mission is to make a positive impact on our clients’ businesses by freeing CEOs to focus on leading their organizations and staying true to their mission and vision. We empower strategic initiative teams with the best tools and processes to successfully implement their initiatives.

Vision: Our vision is a future where technology evolves to enhance productivity, reduce stress, and improve quality of life. Embracing new technology involves a strategy rooted in discovery, transparency, communication, and inclusion. We advocate for horizontal structures over traditional hierarchies to effectively gather information, foster creativity, and seek advice throughout the organization. This approach supports remote and hybrid work cultures and champions the benefits of change.

who we are

About the Founder

Ellen Williams, The Salient Strategist CEO & Founder, drives the organization. She has an unparalleled depth of knowledge from working and speaking with thousands of businesses of all sizes over the past three decades combined with her lifelong learning acumen focused on strategic thinking and technology advancement.

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FINANCIAL SERVICES

The key to creating business development strategies is ensuring that they result in a competitive advantage.

Leveraging the best methodology for your initiative, we guide your team on:

  • Market research
  • Service/Product analysis
  • Go-to-market approach
  • organizations
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BUSINESS SERVICES
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CONSUMMER PRODUCTS
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ENERGY & ENVIRONMENT

About the Founder  

two hands of businessman to connect couple puzzle piece with sky background.Jigsaw alone wooden puzzle against sun rays.one part of whole.symbol of association and connection.business strategy
Headshot of Ellen Williams

Ellen Williams

Ellen has over 25 years of experience as a technology and business process consultant, speaker, and writer. 

Ellen is also the host of Time To Press Pause: A Podcast for CEOs by CEOs. She interviews CEOs as they share their stories of when they needed to “press pause.”

As a trusted advisor, Ellen delivers guidance on technology selection and implementation best practices. She draws from her hands-on experience with ERP, CRM, marketing automation, ESG (Environmental, Social, Governance), and AI (Artificial Intelligence).

The root of Ellen’s success is her ability to communicate complex concepts in plain English. She has presented to over 20,000 attendees delivering keynotes, workshops, and panels at events including NYC Social Media Week, NYxPO, and Sage Software Partner Summit, and podcasts include Sustainable Minds, Shark Bite Biz Vodcast, Actionable ESG™️ Talks, and The ESG Show.

As a professional writer, Ellen’s articles appear in top publications including Inc. Technology, Crain’s NY Business, and Forbes.

Ellen Williams shares her thoughts and experience about technology across ESG, data, and email marketing. 

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With a community of over 400 million users (and a majority age group being 18 to 29), wouldn’t you want to make sure you’re monitoring what people are posting on social networks?