welcome to The Salient Strategist!

What We Do for Your Success

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The Salient Strategist services are temporary by design and operate at the intersection of the CEO and initiative teams.

We create space for focus and prioritization, optimizing decision-making efficiency.


Computer coffee cup and cactus on a sunlit desk

the salient strategist why

Remove CEO Overwhelm

CEOs today are faced with the aftermath of the pandemic. New initiatives including…

  • renewed awareness of health and healthcare
  • employee retention and working from home
  • new customer expectations that affect revenues
  • sustainability, diversity, equality, and inclusion
  • artificial intelligence

… are pulling their attention in new and multiple directions.

 

the salient strategist What

Increased CEO
Focus

Our services alleviate the CEO’s time by removing them from the weeds while maximizing the success of these strategic initiatives and their teams!

With The Salient Strategist by your side, you can confidently navigate the complexities of being a CEO, secure in the knowledge that everyone’s time is being utilized to its fullest potential.

 

The salient strategist how

Team
Collaboration

After learning the vision and goals of each initiative, collaboratively with the initiative teams, we analyze and revamp workflows, eliminating inefficiencies and paving the way for streamlined operations.

We empower the team with the tools and training necessary to manage transitions effectively and to create communications that drive engagement turning strategy into action.

 

People

Every initiative starts with the right team members. Their understanding of the goals and objectives, along with the methodology to achieve them are the critical first steps.

process

Processes come in many shapes and forms. What works best for one initiative may not be the best choice for the next initiative. There's not one size fits all process.

technology

The technology used to support businesses and their initiatives must align with the people and process. It's the last piece of the puzzle to success.

recent case studies

Our Latest  Projects

With a community of over 400 million users (and a majority age group being 18 to 29), wouldn’t you want to make sure you’re monitoring what people are posting on social networks?

ADVANCED ANALYTICS, STRATEGY

Global Private Equity Report 2024

CORPORATE FINANCE, DIGITAL

Winning the Race for Digital Commerce

Company Established
Projects Done
Business Parthners
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Happy Clients

strategic initiative

Business Development

Business development starts with an idea or concept that launches a new initiative. From market research to go-to-market, each step of the process needs to support the goal of increasing competitive advantage. We’ll match the methodology to the way the team works so good ideas become reality.

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Man and women fist bump across a table over closed computers

strategic initiative

Digital Transformation

Technology is at the core of every business. Over time, it needs to be updated. From CRM to ERP and now ESG and AI, from legacy to cloud-based, digital transformation initiatives can be disruptive. Through collaboration across the organization, we’ll create an environment of inclusion that reduces disruption and increases adoption. 

Strategy

We focus on the needs of small to middle market businesses, not the Fortune 5000.

Business Plan

We work closely with you to understand your goals and then develop your entire business plan.

Marketing Plans

Successful businesses understand who represents good customers and mediocre customers.

Optimize Deals

Own success at every turn. Uncover and deliver on opportunities that build lasting value.

Business Studies

A systematic study to understand whether or not a specific project, venture, or approach is feasible.

Market Research

Develop a deeper understanding of market trends, threats, opportunities, competitors and customers.

Business Growth

Building a successful, sustainable business requires both planning and execution.

Stimulate Innovation

Find a better way to break through. Innovate boldly, and intelligently, to create and deliver new value.

We Enjoy Working

What People Say

Kim Headshot
Ellen truly knows her stuff! She is a business professional I have looked up to for many years. I highly recommend working with her and am honored when I get the chance to collaborate with her.
CEO, KGI Design Group
Laura Palker headshot
At a crucial juncture for our business development initiative, Ellen's leadership proved indispensable. Her meticulous oversight and skillful coordination of team meetings fostered an inclusive and empowering atmosphere. Under her guidance, each member had the opportunity to present their ideas with the undivided attention of the entire team. The structure she implemented, coupled with her thorough follow-up, not only ensured that our ideas were heard but also translated them into actionable plans, turning our vision into reality.
CEO, Trade Show Solutions Center LLC
Wendi Caplan Carroll headshot
Our objectives were clear: to enhance awareness and foster growth. Ellen's strategic acumen proved to be precisely what we needed. She spearheaded the creation of unique educational workshops and cultivated crucial partnerships with organizations eager to host them. Moreover, Ellen assembled and proficiently trained a team of experts to lead these workshops, significantly expanding our regional presence, boosting sales figures, and elevating customer satisfaction levels.
National Director, Constant Contact
June M. Archer headshot
We were exploring new tech platforms to support client service and drive informed business decisions. We knew about a few different systems yet needed to understand their usability and value to the organization. Ellen guided our thinking and supported us while we defined requirements, attended product demonstrations, and discussed vendor selection. Her efforts helped us understand the economic costs and human effort required to make a significant technology transformation possible.
Edge2Edge Packaging

who we are

Meet Our Team

Wouldn’t you want to make sure you’re monitoring what people are posting on social networks? Especially if the demographic of your audience falls in that age range.

Sarah Johnson

CEO, OWNER
teamteam

Paula Walker

CHIEF FINANCE OFFICER
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Marta Stewart

VP SALES AND MARKETING
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Mastering Priorities: A CEO's Guide to Effective Decision-Making

Mastering this art is crucial for CEOs aiming to steer their organizations towards success.

Harness Distracting Self-Talk

We all have the little voice in our heads that seems to be talking all the time!

Keep it Brief

Back-to-back virtual meetings have become what a workday typically looks like.

Get In Touch

Contact  Details

If you are interested in working with us then please drop us a line, we would love to hear from you.
248-25 Northern Blvd. Suite 1-J 407, Little Neck, NY 11362

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